Pixels & tags, placed once
Meta Pixel, Google tags, and GA4 events fired through one GTM container, not scattered across the page by three different freelancers.
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WordPress
For teams whose editors live in WordPress and aren't leaving. We build on GeneratePress and GenerateBlocks: pure Gutenberg, no Elementor, no Divi, no proprietary page builder you have to license forever.
What's included
What we do.
GeneratePress + GenerateBlocks
A lightweight theme and native block toolkit, not a heavy multipurpose theme that fights you on every edit.
Native Gutenberg
The built-in WordPress editor, done well. No Elementor, no Divi, nothing you keep paying to license.
Editor UX that doesn't fight you
Reusable patterns and a clean block setup, so your team can publish without breaking the design.
SEO foundation included
A 301 redirect map, Schema.org markup, sitemaps, and Core Web Vitals handled, the same as our static builds.
AI & conversion ready
Readable markup for AI search, plus a conversion pipeline wired to Google and Meta.
Yours at handoff
A site any WordPress developer can maintain. No proprietary tools, no dependency on us to keep it running.
The stack
The best stack for WordPress.
Three premium plugins do the heavy lifting on every site we build. They're the best tools for the job, and we don't cut corners with free knockoffs that bog the site down.
Premium theme
GeneratePress
A fast, lightweight theme that stays out of your way. The stable foundation everything else sits on.
Premium blocks
GenerateBlocks
A native Gutenberg block toolkit for layouts and sections. Real blocks, not a proprietary page builder.
Premium caching
WP Rocket
Caching, lazy-loading, and asset optimization so your pages stay fast without a developer babysitting them.
Free · SEO
Yoast SEO
Practically standard for WordPress SEO: titles, meta, and sitemaps handled. We augment it with custom schema wherever a page needs more than the defaults.
GeneratePress, GenerateBlocks, and WP Rocket are paid; we cover those licenses up front and pass them through at cost, no markup. Yoast SEO is free. Together they're the best stack for WordPress, and the site keeps running on them after we're gone.
Rebuilding WordPress websites
Already on WordPress? We'll rebuild it.
Most of our WordPress work is rebuilds: a site that got slow, bloated, or trapped in a page builder. We move it onto GeneratePress and GenerateBlocks, bring your content across, and hand back something faster your team can actually edit.
Contact Us-
Your content, migrated
Pages, posts, and media brought across, not left behind on the old site.
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Off the page builder
We rebuild Elementor or Divi layouts as native Gutenberg blocks.
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301 redirect map
Every old URL points to its new home, so your rankings come along for the ride.
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Faster, measurably
Lighter pages plus WP Rocket caching, tuned for Core Web Vitals.
Conversion ready
Your ads are only as smart as the data you feed them.
We make sure your site sends quality conversion data back to Google and Meta, through pixels, the Conversions API, or offline conversion imports, whichever your accounts actually use. Better signal in, better optimization out.
Server-side when it counts
Meta's Conversions API and Google's offline and enhanced conversions, so the data still lands when ad blockers and browser limits kill the pixel.
Clean signal, not noise
Deduplicated events, mapped to the conversions that actually matter, and consent-aware so the platforms optimize on data that's real.
What we won't promise
That we'll run your campaigns. We build and verify the pipeline so clean data reaches the ad platforms. What you bid on after that is your call, or your media buyer's.
GEO · AI search
When someone asks an AI about your business, it should have an answer.
Search isn't only Google anymore. People ask ChatGPT, Perplexity, Gemini, and Copilot, and those engines can only recommend what they can read and understand. We build every site so machines parse it as cleanly as people do.
What we won't promise
That ChatGPT names you tomorrow. Nobody honest can, those engines are a black box. What we promise is that nothing on your site is the reason it doesn't.
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Structured data, where it helps
Schema.org markup earns your Google knowledge panel and rich results. For AI it's a refinement that reinforces what your page already says in plain text, not something the page depends on.
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Server-rendered, not JS-walled
Every word ships as real HTML. The crawlers behind ChatGPT, Perplexity, and Google's AI answers read the whole page, not an empty shell.
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Answer-shaped content
Clear headings, direct answers, clean semantics, so an AI can lift a paragraph and cite you without garbling what you do.
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Crawler rules that say yes
robots.txt that welcomes AI crawlers instead of quietly blocking half of them. We add an llms.txt too. Google has basically called it pointless, but it costs nothing to ship.
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Built to Google's latest guidance
We follow what Google actually publishes, helpful-content signals, structured-data eligibility, and the rules for AI Overviews, and build to what's current, not what worked two years ago.
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Measured against your competitors
We look at who already shows up for your terms and what their markup and content structure get right, so yours can match or beat what's working for them.
FAQ
Questions, answered straight.
Common questions about this service.
Do you build with Elementor or Divi?
No. We build on GeneratePress and GenerateBlocks: native Gutenberg blocks, not a proprietary page builder you have to keep licensing. Any WordPress developer can maintain the site after we hand it over.
Which plugins do you install?
GeneratePress, GenerateBlocks, and WP Rocket are paid; we cover those licenses up front and pass them through at cost with no markup. Yoast SEO is free. We add custom schema wherever a page needs more than Yoast handles by default.
Can you migrate my existing content?
Yes. Pages, posts, and media come across, and we rebuild Elementor or Divi layouts as native Gutenberg blocks rather than leaving them behind on the old site.
Will the rebuild actually be faster?
Yes, measurably: lighter pages plus WP Rocket caching, tuned for Core Web Vitals. We will not quote you a specific score, since that is lab data, but the site will be lighter than the page-builder version it replaces.
What happens after the build ships?
The site runs on standard WordPress: no dependency on us to keep it live. If you want to keep us on as your ongoing dev team, we stay subscribed and handle whatever comes next. If you want to hand it off to someone else, you have everything you need.
Subscription
We're your team for as long as you need.
Subscribe to the engineers doing the work. We handle your build queue (new features, fixes, rescues) month to month. No long contracts, just direct access to the people who know your codebase.
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Direct access
You work directly with the engineers actually doing the build, the people who know your codebase, reachable by email.
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Month to month
No long contracts, no minimum commitment. Stay subscribed while you need us, cancel when you don't. Come back whenever.
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Everything is yours
All the code, all the configuration. No proprietary tools that create a dependency on us. Any developer can pick it up after we're gone.
Work with us
Contact us.
Tell us what you're building, rescuing, or modernizing. We'll get back with our honest read: what we'd do, whether it's a fit, and what working together looks like.